ICSLE Established in Aleppo / Syria 2002-2003, specialized in importing, marketing, promoting, and network distribution of Scientific & Lab Equipments in Syria, for both private & public sectors.

Mission:
Our Mission is developing the health Status in Syria, and to bridge the Gap that exists between The International Manufacturers/Suppliers & the local Syrian Market.

Strategy:
Our Strategy is Keeping the mission as the prime focus of our sector, certain goals were identified through planning process to facilitate the development of ICSLE.

Policies: 

• Business Integrity & loyalty.
• Segmentation of the market by assigning dedicated sales force to products category.
• Conducting a professional marketing plan through (Seminars, workshops, Exhibitions) with the support of our partners
  to educate customers on products.
• Creation of the Markets needs and fulfill it.
• Long run business-relationship with the customers in Syria.

 Business Plan Outline:

•  Increasing the Registered items of the International Companies products in Syria.
• Focusing on the items approved by the FDA and European STD. 
• Profitability. 
• Transfer the uncork items from the private to the public. 
• Aggressive promotion, marketing operations & Distribution network whole over Syria. 
• Customer Management Relationship .

Staff & Place:
Main Office / SYRIA ? Aleppo, Consist of :

• Administrative Council 
• Finical & Legal Affairs 
• Technical & Servicing Management 
•  Commercial & Marketing Management ( Purchasing, Sales, Promotion, Public Relations, Advertising , Customer Supports & Market Research .

Infra structure:

• HR 
• Reference list 
• Contacts 
• Knowledge of the market 
• Financial Position 
• Sales Abilities 
• Relations with the MOH, Universities, Scientific & Research Centers and Syrian clinical laboratory association.

Marketing & Sales Outlet:

Central & regional ICSLE sale outlet & showrooms in Aleppo and other Syrian provinces as suitable for exhibition products, particularly if assisted by the audiovisual aids & posters etc ...

Marketing & Sales Policies:
ICSLE will achieve its mission through:

• Moving actively from the present & well established foothold in the public & private sectors to a pivoted role in the near future, conducting an aggressive advertising & marketing plan for the whole of Syria.
• Segmentation of the market & raising partner market share, with full market coverage, assisted by well organized CMR. 
• Continues performance assessment & quality controls.

Marketing & Sales Abilities:
ICSLE possesses a complete chain of Sub Dealer?s offices in Damascus, Hums, Hama, Latakia, supported by aggressive sale force & planned customer visits by trained staff.

ICSLE Added Values:

• Integrated business in Syria.
• Compatible with new business environment for the future open market.
• Long run business-establishing strategy in Syria.
• Risk management and calculation. 
• Organization and planning.

OBJECTIVE:

• The accumulative and integral experience in Scientific & Lab Equipment and the inherent administrations capabilities while working at Large organizations in the Laboratory gave us a substantial experience in all aspects of sales and marketing of Scientific and Lab products.
• Have attained inimitable achievements that stem from long years of professional career. 
• We have been consistently able to meet all term objectives while developing the tools to tackle future requirements. 
•  Using effectively our inherent professional qualifications and experience background we can achieve the set objectives.

Key Executive:

• Ahmad Mazen SBAHI: General Manager of the ICSLE, Master of Business Administration Aleppo University, Syria. 
• Dr. Eng Abdul Kader Dahhan, Technical Manager, BSC. MS.C. PH. D. from Cardiff University, UK.
• Mazen Joukhaji: Public Relation Manger .